Welshpool firm hopes for Wrexham’s Ryan-factor

A Welshpool company is hoping for some Hollywood magic dust to be sprinkled on its new food product that is being promoted at Wrexham Football Club this weekend.

Get Jerky is launching its new product ‘Dragon Jerky’ with the support of Wrexham FC sponsor VistaPrint, who will be donating their pitch side advertising space to the company for the match on Saturday with Bradford City.

Wrexham, owned by Hollywood heavyweights Ryan Reynolds and Rob McEIhenney, have become a worldwide brand thanks their ‘Welcome to Wrexham’ docuseries.

The Turf, Wrexham’s ‘home’ pub features heavily in the programme and will allow 1,000 free samples to be handed out prior to the match.

Get Jerky’s Dragon Jerky is inspired by the spoof viral advert produced by VistaPrint and Wrexham AFC in honour of the club’s Red Dragons.

Print and design partner to small businesses, VistaPrint, has supported the launch of the new product by designing and printing the marketing and packaging for the new product.

Get Jerky is a Welshpool-based business that specialises in making hand-crafted jerky.

The jerky is only made from PGI Welsh Beef and responsibly sourced venison that’s marinated for up to 48 hours, air-dried and hand-cut for quality to give the snack its premium taste and texture. It is said to be the ultimate high protein, low carb, gluten-free healthy snack – an alternative to crisps, nuts and sweets.

Antoine Thieser, Europe Brand Strategy Director at VistaPrint says: “Partnering with Get Jerky to introduce their new Dragon Jerky product demonstrates how VistaPrint can power small businesses and celebrate local communities. Inspired by a viral video concept, we’re honoured to help bring Dragon Jerky to life and support an organisation that has made an impact throughout Wales and the United Kingdom.”

Arwyn Watkins OBE, Managing Director at Get Jerky says: “We are delighted to be partnering with VistaPrint and producing the infamous Dragon Jerky featured in their spoof YouTube video. Get Jerky is proud of our Welsh heritage and premium Welsh ingredients that go into making our hand-crafted Welsh jerky.  We are fired up to bring Dragon Jerky to life - but we will use PGI Welsh Beef – not dragons!”

The event will be attended by Lesley Griffiths MS, Minister for Rural Affairs and North Wales and Trefnydd, who said: “We have many excellent food producers in Wales using high quality ingredients and it is great to see Get Jerky using PGI Welsh Beef for their Dragon Jerky. I wish the business all the best as they launch their new product.”

Dragon Jerky will be exclusively available in The Turf Pub and Get Jerky’s Amazon shop, where customers can also buy the brand’s eight other flavours: Original; BBQ; Black Pepper; Spicy Chilli; Devil’s Wrath; Black Garlic & Ginger and Ale Jerky.